You?re in the middle of it all at W Atlanta - Midtown ? the city?s heart of the arts, a mecca for retail therapy and the muse of much top-notch entertainment, the Midtown Mile is so now, perfectly packaged into five blocks of chic lifestylin? and green living. Where Southern comfort and hospitality meets modern luxury and sleek chic, live, play and work here, where you?ll lounge in our lavish Living Room, make a pit stop at Bliss spa or host a meeting in Altitude, a private room atop the city. Frankly, my dear, we?re not kidding when we say we?ll pamper you Whatever/Whenever. Or offer you plush robes for stylish lazing in signature W beds. Or shower you with luxuries like in-room 32? flat-panel TVs, the Bliss-ful? sinkside six, WET pool and SWEAT fitness center. Creative in approach and innovative in design, we?ll take care of business while you work the room. Here in our 26,000 square feet of event space and studios, you?ll find fully adaptable conference equipment that turn business pow-wows into exhilarating oh-wows. Venture out to only-in-Atlanta experiences ? feel the pulse of 24/7/365 media on a CNN studio tour or Tomahawk chop at a Braves game. Pop bottles of Coke at the World of Coca-Cola or tee off at legendary PGA tournament golf courses. Relive history through the footsteps of Martin Luther King or zip through storied neighborhoods on the Segway ghost tour. Home to numerous Fortune 500 and blue chip companies, why not mix business with pleasure? 404 might be Atlanta?s area code, but by our unbiased (wink) count, it?s also how many things you can do here on any given day.